News Report

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Mobile app vs website in ecommerce

What does it take to become a strong eCommerce company? Undoubtedly, e-commerce’s condition relies on the strength and the level of development of its chosen channels. There are two main channels of approaching the customers: a website or a mobile app. Whether it would be a perfect combination to simply have both, many companies worldwide keep asking themselves a question to choose. Why? They simply can not afford both options.

Worldwide, 77% of all online time is spent on mobile devices. 87% of this time is spent on apps.

First and foremost, we would like to answer the above-mentioned question by showing you some crucial data about mobile apps. It is vital to deliver strong evidence of why mobile apps play a huge role in eCommerce. You can read more about the 3 steps to become m-commerce.

Mobile era at a glance

“The demand for mobile app development in retail is growing every year. More than ever, today’s retail landscape relies on a standard of immediacy. With people spending more time on their smartphones, retailers need to adapt to accommodate the universal shift towards mobile preference.”
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Having cited that, there are main differentiators, which we should take into consideration while talking about why apps could bring better outcomes in eCommerce. Take a look at the graph of Statista:

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As you can see, there’s been an unprecedented growth of mobile commerce in recent years. Mobile as a share of total eCommerce is estimated to 72.9% of this sector, which is a shred of strong evidence that mobile apps are the future.

What makes them that special and different?

Mobile Apps power

You could ask yourself another question: Why actually do mobile apps have to be any better than websites? Well,  let’s take a closer look at their pros:

Engagement
Not only can the appropriately built mobile app attract loyal customers, but it can reward them with some more interesting and convenient experiences at the same time. It strengthens the customer engagement in the result and can be very profitable for the retailer.

Loyalty
Mobile apps can facilitate both reward programs and mobile payments sections on a single channel. Offering discounts and personalized offers gives a deeper experience to the customer and can become a booster in customer’s shopping decisions. Customers in general tend to be very enthusiastic about discounts and promotions so it’s a good direction towards building their loyalty.

Push notifications
It is a very desired solution, enabling retailers to stay in constant contact with the customer and non-intrusive Push notifications are one of the factors that put mobile apps higher than websites

Maintainability
Easy usage is a crucial advantage of mobile apps in e-commerce because it enables the customers to proceed with purchases without any dispensable effort. Moreover user experience should be characterized by simplicity and ease to be as convenient as possible for the customers.

Here we would like to put a full stop. These four aspects give us an explanation of why mobile apps could perform better in e-commerce than websites. How should you act?

Another important aspect that is worth mentioning is the experienced and dedicated recruitment team located in the capital of Poland, which made it possible to deliver the solution. Thanks to an impressive tempo of work, a broad network of connections, and appropriate analysis of our developer’s timelines, we managed to find the right people.

Ask yourself a question: WHY?

Online businesses have been trying to offer a mobile-app experience on desktops and websites for years now. Why invest in a mobile app when you can have a website that looks basically the same? Well let’s take a look at Web-view vs Mobile Apps from the customer’s perspective:

  1. Your customers open their web browser.
  2. They google the product or service they are interested in. Then they scroll through dozens of results including your competitors.
  3. They find your website and open it.
  4. They find the product they are interested in and decide to buy.
  5. They have to create an account and input all of their personal and payment information.
  6. They finally check out and make their payment.

God forbid at any point they get distracted and exit your website. They’ll have to start all over again and chances are they might go to a competitor instead. Now let’s look at the mobile app experience:

  1. The customer has your mobile app on his phone home page. His account and payment info are already saved permanently.
  2. The customer finds what he is looking for and purchases it with just one click.
  3. If the customer will exit the app before finishing the purchase, you can simply remind him with a push notification.

We assume it’s a big difference, isn’t it? While a website can be mobile-friendly, it will never give the retailer and his customers the advantages and power of a real mobile app. That’s why Google used the word: Mobilegeddon and it’s probably just the beginning.

Mobilegeddon Is Beginning, Not Ending

Mobilegeddon is a name for Google’s search engine algorithm. It was first used in 2015 and was then adopted by webmasters and web developers. It brings along a strong message to the eCommerce world. Retail is already becoming mobile-first and if anyone wants to keep up to the tempo of changes, he definitely should consider building a mobile app for his business. 

If you are already in the middle of your own divagations whether to think seriously about building mobile apps, read how to build a mobile app in 14 days.

Check also our solution – Appifee. The first mobile enablement platform with push notifications and a native user experience.

Brace yourself, because mobile app is the word you should always take into account.